According to PR Daily, “Hidden in the recesses of almost every PR plan is a teeny-weeny line dedicated to “interacting with the government.” 

Most of the time, we’re all pretty vague about including government in our strategies, leaving most interactions to spur-of-the-moment, hop-on-the-train-and-ride campaigns. Unless we become aware of a cause or initiative that we just have to support, we tend to focus on wooing key buying audiences and targeted media outlets. Because really, what can public institutions do to help our bottom line?”

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