According to Robert Wynne, “Most social media is a waste of time.  It’s a great place to post photos of your cat, announce your opinion on politics or music, exercise your thumbs by clicking “Like” and “Follow,” and other harmless endeavors. Less nutritious than cotton candy and more repetitive than Candy Crush, social media can vacuum hours, if not days, out of your work week. But somewhere in the vast wasteland, after the nonsense ends and common sense begins, PR professionals and entrepreneurs can find useful tools for harnessing the web for good, not evil.”

Check out his Forbes article to discover these useful tools and more importantly, how to utilize them.