According to PR Daily’s Dorothy Crenshaw, breaking certain rules within PR and media relations could actually benefit you and your business. As she puts it, “Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception, but no PR or media relations “law” is ironclad. 

There are times when you might need to break the rules, or at least shake up PR industry convention when it comes to dealing with the press.”

To read her list of rules can be bent in your favor, check out PR Daily here.