According to MarketingProfs Gerald Heneghan, Industry commentators have been keen to sound the death knell for traditional SEO in the wake of recent updates (and full-on algorithm switch-outs) from Google.

google

It’s arguable that they have good grounds to make such dramatic claims. In its never-ending battle to have its search spiders behave more like humans, the big G has increasingly moved away from rewarding those who tick the boxes on technical elements and has instead placed a growing emphasis on social signals and quality content.

For more of this article, click here