Showing the positive effects and ROI to clients when it comes to social media is tough. While it seems that Facebook, Twitter and Instagram are places for people to stay in touch with family or keep up to date with the news; it can be hard for companies to see the benefits of having a strong social media presence.
Chel Wolverton, from SHIFT Communications, set out to find a way to really show clients how social media can help them and why it matters.
“From time to time we still get a question from potential clients that always goes a bit like this, “Why should we invest more time/money/effort into social networking channels/marketing?” They’ve started a Twitter account and a Facebook page, they’ve dabbled in Google+ and post things to their LinkedIn company page, but they aren’t sure what it all means and if it’s really worth the effort involved in creating more content.”
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