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You just came up a great Facebook post. You post it at an optimized time and wait. And wait. Why doesn’t anyone like it?

You’re not alone. Creating engaging content ideas is a daily battle for small businesses and their social media strategies in general.

Finding content to post on social media platforms can be incredibly challenging. Though it may be easy to know what your friends will “like” on your personal page when you post, it is much more difficult to know what your target audience will “like “on your business page.”

To read more on the tips of getting the most out your social media posts, check out Melissa Leiter’s article in PR Daily.