According to Forbes’ Robert Wynne, There’s an old saying: ”Advertising is what you pay for, publicity is what you pray for.”
This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It’s also a good starting point for the general public. While there are dozens of good articles on this topic most people – even professionals who should know better- still don’t know the difference between advertising and public relations.
A recent study from 2014 by Nielsen commissioned by inPowered on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising: “On average, expert content lifted familiarity 88 percent more than branded content…” but I think that’s low. With advertising, you tell people how great you are. With publicity, others sing your praises. Which do you think is more effective?
To read more of Wynne’s article, Click here