Brainstorming is an age old way to generate new ideas, but there are lots of wrong ways to approach the process.

Enter Jeff Degraff. His concern is that most brainstorming in corporate meetings only really creates unnecessary extensions of old ideas.

Degraff offers four suggestions to create better ideas faster.

“Research on creative thinking gives us these four simple suggestions that will greatly aid in generating great ideas in a short period of time.”

Read this article to learn about the 4 F’s of effective brainstorm management.