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The results are in. Advertising on Facebook and Twitter is basically a waste of money. The marketing firm Forrester ran a study and reports that posts from top brands reach only 2% of their followers. Ouch.
“It’s time for marketers to start building social relationship strategies around sites that can deliver value,” says Nate Elliott, vice president and principal analyst at Forrester.

Read the article in Fast Company by Chris Gayomali for suggestions how to spend your advertising dollars online.