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What’s the key to getting your brand attention in 2015? Kris Ruby, President of Ruby Media Group, says it’s going to take a combination of traditional public relations with a proactive digital presence.

In her article for the Chicago Tribune, Ruby details the top 5 best ways to get your brand noticed this year.

As always, measurement is still important.

“If you are not continually measuring what has the greatest impact with your audience, you will lose followers, and it will ultimately damage the value of the community you are trying to create”

Read the article here.