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Ford Motor Company released their list of trends for 2015 – important information for any brand.

The biggest takeaway for the report is the growing importance of Gen Z – anyone born after 1993.

These kids are coming-of-age and have some interesting characteristics.

“Compared with members of Gen Y, 55 percent of Gen-Zers are more likely to want to start a business and hire others.”

It’s becoming increasingly essential to understand how to engage with Gen Z. Read the whole article here to learn about the findings of the Ford Motor Company.