Meet the Impossible Project – the company that kept Polaroid‘s famous instant photography alive. When Polaroid was about to go under in 2008, the Impossible Project stepped in. And the niche is doing pretty well.
“As the only company in the world producing instant film (reinvented from scratch) for classic Polaroid cameras, The Impossible Project caters to photographers who cherish the feeling of holding images in their hands and watching them develop before their eyes.”
Read more on the Impossible Project and Polaroid’s new endeavor into the digital space here.