Instagram is becoming a popular new platform for lifestyle blogging. A NY Mag article explains how this seemingly unlikely development actually makes a lot of sense:
“The app’s simplicity and ease of use makes it perfect for people who are looking to communicate with little friction with a small, direct audience.”
The 2,200 character limit allows users to utilize captions as a secondary form of expression on the app. The article contends that although Instagram may not be the ideal platform for political bloggers looking to start a topical debate, it is perfectly designed to communicate the simple and personal messages of lifestyle blogs.