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Instagram is becoming a popular new platform for lifestyle blogging. A NY Mag article explains how this seemingly unlikely development actually makes a lot of sense:

“The app’s simplicity and ease of use makes it perfect for people who are looking to communicate with little friction with a small, direct audience.”

The 2,200 character limit allows users to utilize captions as a secondary form of expression on the app. The article contends that although Instagram may not be the ideal platform for political bloggers looking to start a topical debate, it is perfectly designed to communicate the simple and personal messages of lifestyle blogs.