The latest from FinePoint-land.

Are you drinking your coffee wrong?

Are you drinking your coffee wrong?

Did you know that there is a right and wrong way to drink coffee? According to a recent Inc article, “Biohackers”  researched America’s favorite stimulant and found that timing is everything when it comes to coffee consumption and productivity. One…

Read more
What People are Talking About at SXSW

What People are Talking About at SXSW

South by South West Interactive is in full swing in Austin, and the festival is driving the conversation around all things technology-related on social networks this week. Adweek breaks down the “buzziest” tech topics on Twitter during the festival (in…

Read more
Gender Diversity is Good for the Bottom Line

Gender Diversity is Good for the Bottom Line

  Fortune reports on a recent study by the Peterson Institute that found significant correlation between women in leadership roles and company profitability. The study reveals that companies with at least 30% female leadership experienced on average 6% higher net…

Read more
Are Instagram Captions the New Blogs?

Are Instagram Captions the New Blogs?

Instagram is becoming a popular new platform for lifestyle blogging. A NY Mag article explains how this seemingly unlikely development actually makes a lot of sense: “The app’s simplicity and ease of use makes it perfect for people who are…

Read more
Leaders Need Followers

Leaders Need Followers

There are a million listacles about the traits of leaders… but it’s important not to forget about the people who make them who they are: followers. The most productive workers can be both leaders and followers. “partnership role breaks from…

Read more
Take Yourself on a Date Tonight

Take Yourself on a Date Tonight

We should all be taking a little time for ourselves. With the end of wedding season, now is the perfect time to read this Brit + Co article on how to treat yourself for once. There are so many ways…

Read more
Apps to Help you Learn – Every Day!

Apps to Help you Learn – Every Day!

Our phones are capable of the most mindless downtime that we all secretly love. Fortunately, there are lots of apps that can actually stimulate and teach us things. Today our options expand way beyond trivia or sudoku. Brit + Co…

Read more
Pre-crastinating – It’s a Real Thing

Pre-crastinating – It’s a Real Thing

New research suggests that pre-crastination – the opposite of procrastination, could be hurting us. Badly. The term is described as “the inclination to complete tasks quickly just for the sake of getting things done sooner rather than later.” When could…

Read more
The Best To-Do List

The Best To-Do List

Introducing the easiest way to accomplish the hardest things. This Full News article provides a simple technique to organizing your to-do list. The system involves sorting your tasks from most desirable to least desirable – then diving in heads first.…

Read more
The Shift in Business Leadership and Technology

The Shift in Business Leadership and Technology

The traditional business model is being enhanced and shifted with the emergence of the cloud, mobile technology, and global employees. “Business leaders are getting more involved in technology decisions than ever before,” A recent Forbes article explains. “To a large…

Read more
INFOGRAPHIC: Slay Your Next Media Interview

INFOGRAPHIC: Slay Your Next Media Interview

We could all use more practice with media interviews. Even the biggest PR pros could even brush up on some best practices. A new infographic puts all the best tips in one place. Tips include: “Approach an interview the same way.…

Read more
Lessons from a Startup Lady Boss

Lessons from a Startup Lady Boss

Mariam Naficy was 28-years-old when she sold her first startup, an online makeup company, for $110 million. Though her first venture was obviously wildly successful, she understands something very important as she launches her second business: Not all organizations require…

Read more
Wear These Hats While it’s Still Sunny!

Wear These Hats While it’s Still Sunny!

Sunhats aren’t only cute – they can also save your skin. Fortunately in fashion it’s the bigger the better with hats these days. Elle has compiled a list of this season’s 16 best hats to protect your precious face. So…

Read more
Get Ready to Improve your Day-to-Day

Get Ready to Improve your Day-to-Day

We could all use a little self improvement, but it’s always easier said than done. Full News lines up five quick ways to start improving your outlook, health, and motivation. “Part of achieving happiness is being present with ourselves and…

Read more
The “It” Dogs of Instagram you Have to Follow

The “It” Dogs of Instagram you Have to Follow

  IMAGE: @COLBYTHECAVAPOO ON INSTAGRAM Face it – your insta feed could use some more cuteness. Even if you’re an instagram fashion-holic, you’ll definitely want to follow these adorable well-dressed pups. And of course, their owners are always well dressed…

Read more
Publish as a Student with these Great Tools

Publish as a Student with these Great Tools

When you’re in college there’s a lot of learning and not always time to implement. The professional world can seem far away with multiple barriers of entry – until now. The open internet should be utilized by students to “show…

Read more
The Adorable Mini Parks & Rec Reunion

The Adorable Mini Parks & Rec Reunion

There’s still a hole in our heart since the finale of Parks and Rec. Sure, Chris Pratt is everywhere, but we still miss the comradery of the whole group. Fortunately, this July, a cute little reunion took place. Check it…

Read more
Steal Ideas from these Dream Closets!

Steal Ideas from these Dream Closets!

These designer closets are pure eye candy. Although we might not be able to afford the clothes inside, we’re willing to steal a couple of the organization and decoration tricks used to make these closets magical. Check out Martyn Lawrence…

Read more
Is the Internet Running out of Space?

Is the Internet Running out of Space?

USA Today recently took on the big issue of online space. The seemingly infinite resource might actually fill up… “The Internet is undergoing a necessary evolution, and Internet service providers need to be prepared or the exponential growth of the…

Read more
Bounce Back from Losing a Great Employee

Bounce Back from Losing a Great Employee

Sometimes one person’s departure can flip a business upside down. At the beginning of a business especially, founders become dependent on their employees. This Fortune piece explores how you can move on from an employee – or a partner leaving…

Read more
Let Siri Do the Work

Let Siri Do the Work

Let’s face it – our smartphones can either help or completely kill our motivation. But Amanda Cline believes with the right apps our iphones will help us reach our potential. This article lists some of the best apps to turn your phone…

Read more
Reach out When you Need Motivation

Reach out When you Need Motivation

Sandhya Venkatachalam is the co-founder and partner of Centerview Capital – an up-and-coming growth capital firm. Venkatachalam has needed an optimal balance of forces to achieve her success. One suggestion she gives for finding focus is to leverage others. “People often only…

Read more
The Most Interesting Asian Tech Startups

The Most Interesting Asian Tech Startups

Ever heard of Qlue? It’s the transportation app which is being integrated into Jakarta’s government endorsed smart city initiative. What about HandyHome, for on-demand electrical appliance repair? This list of Asian tech startups is full of impressive, inquisitive, and innovative ideas we’ve…

Read more
The Best Quotes to Kick off your Monday

The Best Quotes to Kick off your Monday

We could all use some extra motivation and inspiration every once in a while. More often than not, that time is on a Monday morning. This article for Entrepreneur wraps up some thoughtful quotes from great people – all surrounding…

Read more
Is Polaroid a Thing of the Past? Maybe Not…

Is Polaroid a Thing of the Past? Maybe Not…

Meet the Impossible Project – the company that kept Polaroid’s famous instant photography alive. When Polaroid was about to go under in 2008, the Impossible Project stepped in. And the niche is doing pretty well. “As the only company in the…

Read more
Millennials Can’t Stay Young Forever

Millennials Can’t Stay Young Forever

In his article for Inc., Justin Bariso points out what every advertiser, marketer, and any other concerned party must not forget: Millennials will change. “Will ‘authentic’ be as important when Millennials are in their 40s, with children? Or will they…

Read more
The Best Countries for Women Business Owners

The Best Countries for Women Business Owners

The U.S., Canada and Australia are the top 3 countries for women entrepreneurs… but that still doesn’t mean they enjoy the business opportunities of their male counterparts. A recent Fortune article offers some explanations. “Undercapitalization may be part of the reason…

Read more
Does it Pay to Be Liked?

Does it Pay to Be Liked?

For a recent piece in Entrepreneur, VP of Corporate Marketing Katie Jansen discussed some reasons we should all let go of wanting to be liked in the office. “You don’t need to be unnecessarily mean or harsh to get results…

Read more
#DCWIT2015

#DCWIT2015

To no one’s surprise, #DCWIT2015 was a smashing success. The smart & stylish women of the DC tech scene were treated to an open bar, delicious cake, gift boxes, a photo booth and a room full of supporters. Read FTW’s…

Read more
The Hub Takes Five Minutes With Meredith

The Hub Takes Five Minutes With Meredith

The Hub recently chatted with Meredith to get the scoop on her career, FinePoint, and what’s in store for the future of public relations. Among other gems, she shares: “In particular, I am excited to work with women who find…

Read more
April 18: Do you (But Better)

April 18: Do you (But Better)

Finepoint’s first bootcamp – Do You (But Better) is on April 18 in Washington, D.C. We’re excited to bring you all of the essentials of self promotion. From making a personal website to perfecting your personal bio, it’s all covered…

Read more
The Best Trio of Traits for a New Hire

The Best Trio of Traits for a New Hire

In Jessica Stillman’s latest article for Inc., she outlines that LinkedIn CEO Jeff Weiner identifies as the three most important traits in an employee. The three go together, and read together as this: the ability to dream big, but execute,…

Read more
Rid Yourself of these Bad Leadership Qualities

Rid Yourself of these Bad Leadership Qualities

In her recent Forbes article, Maren Hogan discusses four bad leadership habits to avoid. Whether you are a natural born leader or developing your skills, “these habits can be counterproductive and dangerous.” Hogan addresses leaders prone to these effects, as well…

Read more
Advice for Millennials

Advice for Millennials

As the most informed generation, millennials have the skills and resources to completely reinvent business. Erica Dhawan, founder and CEO of Cotential and co-author of “Get Things Done” , discusses the invaluable skills millennials possess, and outlines the ways in…

Read more
How a Network Determines Success

How a Network Determines Success

Michael Simmons sought to find the most important trait of career success. As revealed in his recent article for Forbes, the answer surprised even himself. “The bottom line? According to multiple, peer-reviewed studies, simply being in an open network instead…

Read more
Generation Z and your Company

Generation Z and your Company

Ford Motor Company released their list of trends for 2015 – important information for any brand. The biggest takeaway for the report is the growing importance of Gen Z – anyone born after 1993. These kids are coming-of-age and have…

Read more
Branding for 2015

Branding for 2015

What’s the key to getting your brand attention in 2015? Kris Ruby, President of Ruby Media Group, says it’s going to take a combination of traditional public relations with a proactive digital presence. In her article for the Chicago Tribune,…

Read more
Apologize like a Leader

Apologize like a Leader

Good apologies are rare in business. Erika Anderson believes that a strong apology can convert a “hater” into a fan. In her article for Forbes, Anderson details what exactly makes a thorough apology. “For a leader to apologize well requires…

Read more
Happiness in Work, not Things

Happiness in Work, not Things

Where we find meaning can have a profound effect on our overall well-being. Steve Tobak wrote in his piece for Entrepreneur that it took him a while to find motivation in his career. He avoided work at all costs and…

Read more
How Does Your Business Love?

How Does Your Business Love?

The ultra popular book, the Five Love Languages by Gary Chapman, outlines the different ways people give and seek affection. This kind of thinking can be applied to business operation as well. In The Discipline of Market Leaders, by Michael…

Read more
Building Environments that Work

Building Environments that Work

Environmental psychologist Sally Augustin provides some advice for creating a great work environment that goes beyond feng shui. In her recent article in Harvard Business Review, Augustin gives tips for redesigning an office – in a way that may yield…

Read more
Don’t Spend Your Money Advertising Here…

Don’t Spend Your Money Advertising Here…

The results are in. Advertising on Facebook and Twitter is basically a waste of money. The marketing firm Forrester ran a study and reports that posts from top brands reach only 2% of their followers. Ouch. “It’s time for marketers…

Read more
Tools for Working Remotely

Tools for Working Remotely

Some teams have a few team members working remotely, while other teams are completely split up across the country. The practice is coming more and more common – because it’s getting easier. Apps, plug-ins, and all types of other tools…

Read more
Working from the Road

Working from the Road

In this article, Minda Zetlin discusses how she was able to maintain “business as usual” with independent work and clients, while road tripping across the country. The notion of working remotely is becoming increasingly prevalent… but the thought of combining…

Read more
The Key to Female Leadership in Education

The Key to Female Leadership in Education

The numbers are getting better, but there is still a big difference in leadership positions in the education sector – men are still dominating positions like principals and chairing governancel boards. Sally Dicketts explains the problem in her article for…

Read more
Taking Smart Breaks

Taking Smart Breaks

Fatigue makes us less creative. When you’re in the business of generating ideas, you need all the brain power and imagination you can get. When you’re in need of good work fast, it’s easy to overwork and in the end,…

Read more
Tech Meets Meditation

Tech Meets Meditation

Seeking independence from technology seems nearly impossible in a place like Silicon Valley. But some tech workers are using their smartphones to aid in the process of detachment. People like Dada Nabhaniilananda are developing apps to teach meditation. And the…

Read more
Make Brainstorming Beautiful!

Make Brainstorming Beautiful!

Brainstorming is an age old way to generate new ideas, but there are lots of wrong ways to approach the process. Enter Jeff Degraff. His concern is that most brainstorming in corporate meetings only really creates unnecessary extensions of old…

Read more
Make the Most of Slow Days

Make the Most of Slow Days

When life gives you free time during the 9-5, don’t waste it! Easier said than done… when you’re able to catch a breath at work, there’s probably a strong urge to spend your newfound time on buzzfeed. But this article…

Read more
How to Center a Hectic Mind

How to Center a Hectic Mind

Ambition does not always lend itself to calm and collected. Creativity does not usually go hand-in-hand with a clear, focused mind. This article by Jessica Stillman acknowledges how difficult it can be to have composure in a busy lifestyle. The…

Read more
Women Entrepreneurs Impacting the Arab World

Women Entrepreneurs Impacting the Arab World

The goal of the new book Arab Women Rising is to bring attention to the incredible things going largely unnoticed by 35 trail blazing, determined women in the Middle East and North Africa. Authors Nafeesa Syeed and Rahilla Zafar interviewed hundreds of…

Read more
Some Advice Women Shouldn’t Follow

Some Advice Women Shouldn’t Follow

When seeking career advice, you never have to look far. There are coworkers, professors, and boundless articles online. But is a good piece of advice one-size-fits-all? There are instances when, for example, a piece of advice might really  only work…

Read more
We’re Not Always Aware of the Time We Waste

We’re Not Always Aware of the Time We Waste

When we’re procrastinating, it isn’t always easy to spot. Sure, if you’re binging on buzzfeed quizzes, you’re very aware of the time you’re wasting. But other times it’s less obvious. In fact, it can be easier to waste time if…

Read more
One Way of Dealing with an Addiction to Technology

One Way of Dealing with an Addiction to Technology

  • September 29, 2014
  • Media

The more technology is intertwined with our jobs and our lives, the more difficult it can be to “draw the line” or mindfully avoid obsessive social media behavior. Star political blogger David Roberts had made his journalistic career on twitter.…

Read more
How to Use Social Media to Gain Credibility

How to Use Social Media to Gain Credibility

  • September 26, 2014
  • Media

There once existed a thin, hazy line between personal and professional social media. This divide is no longer. Today, professionals should assume the distinction just doesn’t exists. So whether you’re Facebook stalking to connect with friends or tweeting to find a job,…

Read more
Four Pitching Practices to Avoid

Four Pitching Practices to Avoid

PR Newser poses the question: How well do PR people and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent you from getting covered and possibly ruin your relationship with the journalist–and who better than journalists…

Read more
Updates to Finepoint

Updates to Finepoint

  Three years ago FinePoint PR started as a way for me to bridge the gap between jobs. The latest iteration is encapsulated in this new site. Taking stock over the past years has lead to this – that business…

Read more
Moving Up In Your PR Career

Moving Up In Your PR Career

  According to PR Newser, it’s already been established the fact that the industry has a high turnover rate; on Friday, Laurent Lawrence of the PRSA gave us some very solid theories regarding the why behind that fact. Yet we’ve also heard from both…

Read more
Set Expectations Early or Risk the Disappointment

Set Expectations Early or Risk the Disappointment

According to PR Daily, The most important meeting an agency has with a new client is the agency-client expectations meeting. If, during that meeting, the agency team and client team aren’t as upfront and transparent as humanly possible about their…

Read more
The Future of Digital Marketing = PR

The Future of Digital Marketing = PR

According to MarketingProfs Gerald Heneghan, Industry commentators have been keen to sound the death knell for traditional SEO in the wake of recent updates (and full-on algorithm switch-outs) from Google. It’s arguable that they have good grounds to make such dramatic…

Read more
How PR can Compete with Brand Journalism

How PR can Compete with Brand Journalism

For a long time, public relations has carried with it a negative connotation of being all about press releases and news pitching… and not much else.  However, media that have run with stories given to them from PR professionals were clearly…

Read more
7 PR/Media Relations Rules to Break

7 PR/Media Relations Rules to Break

  According to PR Daily’s Dorothy Crenshaw, breaking certain rules within PR and media relations could actually benefit you and your business. As she puts it, “Most disciplines have unwritten rules or principles that professionals live by, and the practice of public…

Read more
Why Social Media Matters

Why Social Media Matters

Showing the positive effects and ROI to clients when it comes to social media is tough.  While it seems that Facebook, Twitter and Instagram are places for people to stay in touch with family or keep up to date with…

Read more
10 Signs of a Horrendous Press Release

10 Signs of a Horrendous Press Release

As PR Daily’s Maggie Holley puts it: “I know press releases are no longer just being sent to the media. Distribution services such PR Web and Business Wire (not to mention Google Alerts, Twitter, Facebook, and other tools people can…

Read more
10 Global Communications Trends in 2014

10 Global Communications Trends in 2014

With constant changes in today’s technology, the way we communicate with one another is ever-evolving.  On one hand, we have begun to shy away from the face-to-face communication that was once the most effective way to talk. On the other…

Read more
PR WEEK – Virtual Reality & Communication

PR WEEK – Virtual Reality & Communication

Ever wonder how in the world people will create NEW ways for companies and organizations to communicate with the public? What’s left? Maybe it’s just me. Sarah Sherman, for PR Week, writes in her article that “Facebook has set its…

Read more
Top Social Media Strategies for PR

Top Social Media Strategies for PR

  According to Robert Wynne, “Most social media is a waste of time.  It’s a great place to post photos of your cat, announce your opinion on politics or music, exercise your thumbs by clicking “Like” and “Follow,” and other…

Read more
What Is Public Relations Really All About?

What Is Public Relations Really All About?

Trying to define exactly what it is that public relations professionals do is a challenge.  For those who aren’t familiar, they might say it’s all press releases and press conferences. Others may say it’s all about getting into the media sphere.…

Read more
Introverted on an Extroverts Turf

Introverted on an Extroverts Turf

There’s always been some type of negative relationship between those with introverted qualities and having success in the work place.  Only the loudest and most outgoing individuals get their ideas noticed and therefore have greater success, right? Not exactly. Just…

Read more
Do all PR Plans Call for Government Interaction?

Do all PR Plans Call for Government Interaction?

According to PR Daily, “Hidden in the recesses of almost every PR plan is a teeny-weeny line dedicated to “interacting with the government.” Most of the time, we’re all pretty vague about including government in our strategies, leaving most interactions to…

Read more
Summer Survival Guide: Work Edition

Summer Survival Guide: Work Edition

It’s that time again! Summer is here and outdoor work gatherings start up again. However, as hilarious as it might be to read about various work-outing horror stories, sometimes work functions outside of the office can be straight up uncomfortable.…

Read more
“I’m soooo busy”- says everyone always

“I’m soooo busy”- says everyone always

Being busy isn’t something new, and saying so isn’t necessarily impressive. Everyone has a million things to do. So the real question is, how can we manage these million things and still continue to grow and climb professionally? Meredith Fineman…

Read more
HelloFlo’s Creative and Hilarious New Video

HelloFlo’s Creative and Hilarious New Video

Former FinePoint client and friend HelloFlo has done it again – created fantastic, fresh, viral content. Not to mention hilarious.  Their “Camp Gyno” video last summer garnered over seven million views, and the “First Moon Party” is well on its…

Read more
#RTVSpinRoom

#RTVSpinRoom

Next Thursday FinePoint and Ink Blog Army bring you the annual SPIN ROOM party with Rock the Vote where we celebrate new media, the youths, and the importance of voting! Last years party was a huge success and we’re expecting…

Read more
Philanthropy & Young South Asians

Philanthropy & Young South Asians

In her Huffington Post Piece “The Next Generation of Indian Giving”, Megha Desai outlines the complexities involved in in the nature and continuation of charitable giving amongst members of her ethnicity. 630

Read more