FIND YOUR VOICE.

PERSONAL BRANDING

MEDIA RELATIONS

PUBLIC RELATIONS

PROFILE RAISING

WHO WE ARE

FinePoint exists at the intersection of personal branding, media relations, public relations, and profile raising. We push past the usual PR industry tactics to craft platforms for established leaders and upcoming stars that empower them to take control of their voice and their story.

We’re especially passionate about working with women in these roles — current and future female CEOS, founders, and game changers — to arm them with the tools they need to showcase their accomplishments and vision with personal brand and media strategies.

Our approach is simple: championing great people and the great work they do.

Click on the logos below to read some of the press coverage on FinePoint.

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WHAT WE DO

Personal Branding

From managing large-scale social media accounts and campaigns to developing long-term strategic plans for growing your brand’s presence, our expertise gives clients the opportunity to take control of their story and how it’s told, online and off.

Public Relations

We know who to talk to, what to talk to them about, and are driven by results. Just ask our clients who have appeared in Vogue, the Washington Post, Women’s Health, OWN, and CNN.

Media Relations

Our strong background in print and television means that from pitching to relationship maintenance, our clients can rest assured that their strategic alliances with key press will lead to thoughtful, propulsive coverage.

Profile Raising

By positioning clients as thought leaders and innovators in their industry, we elevate awareness around our clients and the work that they do in ways that audiences respond to positively time and time again.

WHO WE WORK WITH

We’ve worked with individuals that span both industries and expertise; below are a few examples.

For more specifics, please inquire.

  • Worked with several celebrities on business-centric press

  • Helped establish a consistent voice aside from one surrounding creative endeavors, but also as a multifaceted entrepreneur

  • Coached celebrities, particularly women, on how to assert their achievements that go behind the typical Hollywood tropes

  • Worked with individual to determine voice apart from political career

  • Performed outreach on behalf of several individuals to create his and her own personal brand, one in technology and one in nonprofit

  • Revised personal materials of both individuals to reflect current career changes, and create a cohesive storyline for the professional changes

  • Secured speaking engagements in the new areas of interest

  • Secured TV spots to discuss how a political career or post affected the sector she is now in

  • Performed outreach to large media outlets that cover technology, but also be sure to create a cohesive personal profile for this tech leader who was previously quiet about himself

  • Spent strategy sessions brainstorming and discussing how to brand said leader, with the intent to have all voice and content surrounding him and his achievements

  • Secured panel speaking engagements for said visible person, and spent time surrounding media training and how to effectively deliver a strong message

  • Helped brand several well-known startup leaders, particularly in technology

  • Worked with the founders to create a cohesive personal message, but also to stand out from other leadership in his or her fields

  • Worked with women leadership in technology to “brag better” and how to properly assert personal accomplishment

  • Helped a wellness celebrity with her personal branding and messaging

  • Secured a nation-wide column on wellness and diet

  • Performed outreach to promote her two books and supported more traditional print press outreach performed by the publishing house to establish a dynamic personal brand

  • Coached the wellness expert on interviews and secured commentary in print and on TV

  • Worked with public affairs leadership to establish voice and consistent content that is on-brand, while staying within the confines of public affairs and its limitations with visibility

  • Worked with the leader of a public affairs firm to tailor his image for purposes of business development and Washington visibility

  • Worked with a separate public affairs professional to tailor her image to one that she could use to leverage in her career

A few companies we’ve worked with, too:

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ONPOINT


Below are several of the latest articles from our blog, OnPoint. To read more, click here.

  • The Do’s and Don’ts to Landing that PR Internship
    The Do’s and Don’ts to Landing that PR Internship

      Victoria Gestner wrote an article for PRNews reminiscing about her first public relations internship: "Four years ago, I was on the hunt for a PR internship that might lead…

  • Four Pitching Practices to Avoid
    Four Pitching Practices to Avoid

    PR Newser poses the question: How well do PR people and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent you from getting covered and possibly…

  • Customer Service is Becoming the Newest Form of PR
    Customer Service is Becoming the Newest Form of PR

      Regardless of how great a company's PR team might be, the role of customer reviews and commentary is starting to gain impact in regards to a company reputation. According…

  • Updates to Finepoint
    Updates to Finepoint

      Three years ago FinePoint PR started as a way for me to bridge the gap between jobs. The latest iteration is encapsulated in this new site. Taking stock over…

OUR TEAM

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MEREDITH FINEMAN

Founder & CEO

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RENEE KELLY

Lead PR Consultant

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JUSTINE MCCARTHY

VP of Communications

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HAILEY ROBBINS

Social, Web, and Digital

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MCLEAN ROBBINS

Director of Content

CLIENT PRESS

Our clients have been featured in a range of press entities:

To view our complete press archive, click here.

GET IN TOUCH

509 7th Street, Washington, DC, 20004

NY: 646.504.0631 | DC: 202.654.7015

info@finepoint.co

© FinePoint 2014. All rights reserved.