FIND YOUR VOICE.

PERSONAL BRANDING

MEDIA RELATIONS

PUBLIC RELATIONS

PROFILE RAISING

WHO WE ARE

FinePoint exists at the intersection of personal branding, media relations, public relations, and profile raising. We push past the usual PR industry tactics to craft platforms for established leaders and upcoming stars that empower them to take control of their voice and their story.

We’re especially passionate about working with women in these roles — current and future female CEOS, founders, and game changers — to arm them with the tools they need to showcase their accomplishments and vision with personal brand and media strategies.

Our approach is simple: championing great people and the great work they do.

Click on the logos below to read some of the press coverage on FinePoint.

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WHAT WE DO

Personal Branding

From managing large-scale social media accounts and campaigns to developing long-term strategic plans for growing your brand’s presence, our expertise gives clients the opportunity to take control of their story and how it’s told, online and off.

Public Relations

We know who to talk to, what to talk to them about, and are driven by results. Just ask our clients who have appeared in Vogue, the Washington Post, Women’s Health, OWN, and CNN.

Media Relations

Our strong background in print and television means that from pitching to relationship maintenance, our clients can rest assured that their strategic alliances with key press will lead to thoughtful, propulsive coverage.

Profile Raising

By positioning clients as thought leaders and innovators in their industry, we elevate awareness around our clients and the work that they do in ways that audiences respond to positively time and time again.

WHO WE WORK WITH

We’ve worked with individuals that span both industries and expertise; below are a few examples.

For more specifics, please inquire.

  • Worked with several celebrities on business-centric press

  • Helped establish a consistent voice aside from one surrounding creative endeavors, but also as a multifaceted entrepreneur

  • Coached celebrities, particularly women, on how to assert their achievements that go behind the typical Hollywood tropes

  • Worked with individual to determine voice apart from political career

  • Performed outreach on behalf of several individuals to create his and her own personal brand, one in technology and one in nonprofit

  • Revised personal materials of both individuals to reflect current career changes, and create a cohesive storyline for the professional changes

  • Secured speaking engagements in the new areas of interest

  • Secured TV spots to discuss how a political career or post affected the sector she is now in

  • Performed outreach to large media outlets that cover technology, but also be sure to create a cohesive personal profile for this tech leader who was previously quiet about himself

  • Spent strategy sessions brainstorming and discussing how to brand said leader, with the intent to have all voice and content surrounding him and his achievements

  • Secured panel speaking engagements for said visible person, and spent time surrounding media training and how to effectively deliver a strong message

  • Helped brand several well-known startup leaders, particularly in technology

  • Worked with the founders to create a cohesive personal message, but also to stand out from other leadership in his or her fields

  • Worked with women leadership in technology to “brag better” and how to properly assert personal accomplishment

  • Helped a wellness celebrity with her personal branding and messaging

  • Secured a nation-wide column on wellness and diet

  • Performed outreach to promote her two books and supported more traditional print press outreach performed by the publishing house to establish a dynamic personal brand

  • Coached the wellness expert on interviews and secured commentary in print and on TV

  • Worked with public affairs leadership to establish voice and consistent content that is on-brand, while staying within the confines of public affairs and its limitations with visibility

  • Worked with the leader of a public affairs firm to tailor his image for purposes of business development and Washington visibility

  • Worked with a separate public affairs professional to tailor her image to one that she could use to leverage in her career

A few companies we’ve worked with, too:

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ONPOINT


Below are several of the latest articles from our blog, OnPoint. To read more, click here.

  • Apologize like a Leader
    Apologize like a Leader

    Good apologies are rare in business. Erika Anderson believes that a strong apology can convert a "hater" into a fan. In her article for Forbes, Anderson details what exactly makes…

  • Happiness in Work, not Things
    Happiness in Work, not Things

    Where we find meaning can have a profound effect on our overall well-being. Steve Tobak wrote in his piece for Entrepreneur that it took him a while to find motivation…

  • How Does Your Business Love?
    How Does Your Business Love?

    The ultra popular book, the Five Love Languages by Gary Chapman, outlines the different ways people give and seek affection. This kind of thinking can be applied to business operation…

  • Building Environments that Work
    Building Environments that Work

    Environmental psychologist Sally Augustin provides some advice for creating a great work environment that goes beyond feng shui. In her recent article in Harvard Business Review, Augustin gives tips for…

OUR TEAM

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MEREDITH FINEMAN

Founder & CEO

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RENEE KELLY

Lead PR Consultant

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JUSTINE MCCARTHY

VP of Communications

Kelly Miller

KELLY MILLER

Social, Web, and Digital

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MCLEAN ROBBINS

Director of Content

CLIENT PRESS

Our clients have been featured in a range of press entities:

To view our complete press archive, click here.

TESTIMONIALS

As a business owner, I often let my voice get drowned out by my businesses voice. FinePoint helped me find my voice, and identified the right places to showcase that voice. As a marketing professional, it’s often easy to take for granted that we need to market ourselves. FinePoint reminded me that my voice, as an entrepreneur, is important to the success of my business. Personal branding is a fine art. It’s a balancing act of showcasing your passion, talent and not sounding like a jackass. Both my company and I are better for FinePoint’s guidance and direction to help develop that voice.

Finepoint PR worked quickly and tirelessly to secure fantastic coverage for Art All Night and worked with me as Founding Director to craft a compelling message.

Meredith is a consummate professional who understands her clients’ specific needs. A complete joy to work with, I would hire Meredith and Finepoint again and again.

FinePoint’s ability to take my words and polish them up for publication was a critical component to our strategy to elevate my brand. FinePoint knows how to craft brilliant thought leadership pieces that get you noticed. As well, Meredith’s got her finger on the pulse of the latest stories and is always thinking of angles to get you involved.

I loved working with FinePoint. Thanks to them I was able to communicate my brand more effectively to my audience and leverage it to reach my goals. Practicing how to speak to your tribe an invaluable exercise and without FinePoint I wouldn’t have been able to do it. Meredith and the team challenged me to think more deeply about my mission and helped me achieve clear and concise goals.

GET IN TOUCH

718 7th Street NW, 2nd Floor, Washington, DC 20001

646.504.0631

info@finepoint.co

© FinePoint 2014. All rights reserved.