FinePoint exists at the intersection of personal branding, media relations, public relations, and profile raising. We push past the usual PR industry tactics to craft platforms for established leaders and upcoming stars that empower them to take control of their voice and their story.

We’re especially passionate about working with women in these roles — current and future female CEOS, founders, and game changers — to arm them with the tools they need to showcase their accomplishments and vision with personal brand and media strategies.

Our approach is built on one simple principle: championing great people and the great work they do.



Personal Branding

From managing large-scale social media accounts and campaigns to developing long-term strategic plans for growing your brand’s presence, our expertise gives clients the opportunity to take control of their story and how it’s told, online and off.


Media Relations

Our strong background in print and television means that from pitching to relationship maintenance, our clients can rest assured that their strategic alliances with key press will lead to thoughtful, propulsive coverage.


Public Relations

We know who to talk to, what to talk to them about, and are driven by results. Just ask our clients who have appeared in Vogue, the Washington Post, Women’s Health, OWN, and CNN.


Profile Raising

By positioning clients as thought leaders and innovators in their industry, we elevate awareness around our clients and the work that they do in ways that audiences respond to positively time and time again.


Here are some of the clients we’re honored and lucky to have worked with to tell their stories.


Our Team



Meredith’s multi-faceted experience as both a writer and publicist laid the groundwork for what she cares the most about now: helping business leaders of today and tomorrow step into the spotlight they’ve earned with confidence and poise. With a special passion for teaching women the fine art of bragging, Meredith’ sharp insight into the worlds of business and entrepreneurship are often tempered by an only slightly unhealthy dose of humor. Her work has been published in the Harvard Business Review, Forbes, FastCompany, and more.


McLean Robbins

Director of Content

McLean's a strategic mastermind, planning and overseeing marketing and branding efforts for FinePoint's clients across print, digital, and beyond. A noted luxury lifestyle writer for publications like Robb Report, her perspective on positioning and storytelling is driven by a holistic approach towards how to cut through the noise to get yourself both heard and understood.

Renee Kelly

Lead PR Consultant

Renee's 12 years of experience in PR and media relations are unparalleled; starting her career at National Geographic, she's worked with the American Red Cross, NPR, and more. Her background, in particular with large-scale campaigns, is a major FinePoint asset; for instance, she was instrumental in coordinating the CNN/Red Cross telethon for victims of the 2010 earthquake in Haiti.

Kylie Kagan

Social Media

Kylie's work with brands like Weight Watchers, John Frieda Hair Care, and The American Red Cross has spanned digital strategy, client relationship management, and more — but her expertise in social media, in particular, is what makes her FinePoint's Twitter lead. When not manning the Twitter cannons, she's scouring the internet for the latest in digital trends.

Hailey Robbins

Social, Web, and Digital Media

Hailey is FinePoint's Digital and Social Media and Website extraordinaire. Hailey has a degree in Broadcast Media from Wake Forest University and has been featured on ESPN, CBS Sports, and Booz Allen Hamilton. Hailey has also worked with Puma, Discovery Channel, Universal Pictures, JuliB, Forbes Travel, AOL, Mervis Diamond Importers, MICROS eCommerce and dozens of other major media outlets.


How PR can Compete with Brand Journalism


For a long time, public relations has carried with it a negative connotation of being all about press releases and news pitching… and not much else.  However, media that have run with stories given to them from PR professionals were clearly drawn to something.  There was a newsworthy story that an audience would care about.

Yes, part of public relations includes traditional forms such as writing a press release and building various relationships with the media. However, with the writing skills that many PR practitioners have, can keep them competitive with what is known as “brand journalism.”

Lisa Aldridge Powell, president of MediaSource, and Mark Ragan, CEO of Ragan Communications, discuss how companies can execute brand journalism and how to do it correctly. Click here to check out the video.

The FinePoint Five: Danny Segal (Account Supervisor – Edelman)

Dan Segal Use

Twitter: @segaldg

Check out Danny’s LinkedIn here

FinePoint: Plug us in: Who are you? What do you do?

Danny: Danny Segal – Account Supervisor at Edelman

FinePoint: What is the best piece of advice you’ve ever given and/or received?

Given: Be a “yes person” and opportunities will follow.
Received: I pretty much always do what Oprah tells me…..No, that’s not it. It’s “fail fast, but fail smart.”

FinePoint: What do you eat for breakfast?

Danny: Pieces of shit like you? J/K, had to throw in the Billy Madison reference….

Really, I typically have an egg on toast or yogurt with granola and a LARGE black coffee.

FinePoint: Where do you find you get your best work done?

Danny: Either at my desk or in a coffee shop. For some reason, the ambient noise and side conversations help me be more productive.

FinePoint: Send us a desk “selfie!”

Danny S Desk Selfie



Want to be featured in The FinePoint Five? Click here

Global Rising: Emerging PR Markets from Around the World


While the US has long been a powerhouse of technology and advancing various markets at warp speed, technology-focused public relations is still considered an emerging market in much of the world. These regions, specifically SouthEast Asia, have just begun to see how tech-savvy communications skills and traditional PR tactics can be the key to unlocking these markets.

Various countries within SouthEast Asia, such as Myanmar, Singapore and Thailand, have been able to use public relations to not only boost the image of these areas, but the economy as well.

Click here to read more of PR Week’s Diana Bradley’s article of new regions embracing new methods.

7 PR/Media Relations Rules to Break



According to PR Daily’s Dorothy Crenshaw, breaking certain rules within PR and media relations could actually benefit you and your business. As she puts it, “Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception, but no PR or media relations “law” is ironclad. 

There are times when you might need to break the rules, or at least shake up PR industry convention when it comes to dealing with the press.”

To read her list of rules can be bent in your favor, check out PR Daily here.




FinePoint is currently seeking an experienced Executive Assistant to join the team. The EA will act as a gatekeeper, ensuring that the Executive stays on track on a day-to-day basis. The ideal candidate is an extremely poised and proactive creative thinker.

Read More


FinePoint is currently seeking a part-time PR Associate who can work in-office two to three days a week. The perfect candidate will be a self-starter who is organized, passionate, and highly resourceful. Prior PR experience, writing ability, and a sense of humor are essential.

Read More


Contact Info

  • 509 7th Street, Washington, DC, 20004
  • NY: 646.504.0631 | DC: 202.654.7015
  • info@finepoint.co