FIND YOUR VOICE.
WHO WE ARE
FinePoint exists at the intersection of personal branding, media relations, public relations, and profile raising. We push past the usual PR industry tactics to craft platforms for established leaders and upcoming stars that empower them to take control of their voice and their story.
We’re especially passionate about working with women in these roles — current and future female CEOS, founders, and game changers — to arm them with the tools they need to showcase their accomplishments and vision with personal brand and media strategies.
Our approach is simple: championing great people and the great work they do.
WHAT WE DO
WHO WE WORK WITH
We’ve worked with individuals that span both industries and expertise; below are a few examples.
For more specifics, please inquire.
- Government Administration
- Startup Leadership
- Health & Wellness
- Public Affairs
Worked with several celebrities on business-centric press
Helped establish a consistent voice aside from one surrounding creative endeavors, but also as a multifaceted entrepreneur
Coached celebrities, particularly women, on how to assert their achievements that go behind the typical Hollywood tropes
Worked with individual to determine voice apart from political career
Performed outreach on behalf of several individuals to create his and her own personal brand, one in technology and one in nonprofit
Revised personal materials of both individuals to reflect current career changes, and create a cohesive storyline for the professional changes
Secured speaking engagements in the new areas of interest
Secured TV spots to discuss how a political career or post affected the sector she is now in
Performed outreach to large media outlets that cover technology, but also be sure to create a cohesive personal profile for this tech leader who was previously quiet about himself
Spent strategy sessions brainstorming and discussing how to brand said leader, with the intent to have all voice and content surrounding him and his achievements
Secured panel speaking engagements for said visible person, and spent time surrounding media training and how to effectively deliver a strong message
Helped brand several well-known startup leaders, particularly in technology
Worked with the founders to create a cohesive personal message, but also to stand out from other leadership in his or her fields
Worked with women leadership in technology to “brag better” and how to properly assert personal accomplishment
Helped a wellness celebrity with her personal branding and messaging
Secured a nation-wide column on wellness and diet
Performed outreach to promote her two books and supported more traditional print press outreach performed by the publishing house to establish a dynamic personal brand
Coached the wellness expert on interviews and secured commentary in print and on TV
Worked with public affairs leadership to establish voice and consistent content that is on-brand, while staying within the confines of public affairs and its limitations with visibility
Worked with the leader of a public affairs firm to tailor his image for purposes of business development and Washington visibility
Worked with a separate public affairs professional to tailor her image to one that she could use to leverage in her career
A few companies we’ve worked with, too:
Sometimes the best thing you can do for your company is entirely internal. Health research suggests that taking care of yourself makes you a better employee. In his article for…
Brainstorming is an age old way to generate new ideas, but there are lots of wrong ways to approach the process. Enter Jeff Degraff. His concern is that most brainstorming…
When life gives you free time during the 9-5, don’t waste it! Easier said than done… when you’re able to catch a breath at work, there’s probably a strong urge…
Brigid Schulte speaks to our hearts in her recent book Overwhelmed. Her empathy for the difficulty of “having it all” is not uncommon. But Oliver Burkeman points out the unique…
Our clients have been featured in a range of press entities:
GET IN TOUCH
509 7th Street, Washington, DC, 20004