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WHO WE ARE

FinePoint exists at the intersection of personal branding, media relations, public relations, and profile raising. We push past the usual PR industry tactics to craft platforms for established leaders and upcoming stars that empower them to take control of their voice and their story.

We’re especially passionate about working with women in these roles — current and future female CEOS, founders, and game changers — to arm them with the tools they need to showcase their accomplishments and vision with personal brand and media strategies.

Our approach is built on one simple principle: championing great people and the great work they do.

WHAT WE DO

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Personal Branding

From managing large-scale social media accounts and campaigns to developing long-term strategic plans for growing your brand’s presence, our expertise gives clients the opportunity to take control of their story and how it’s told, online and off.

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Media Relations

Our strong background in print and television means that from pitching to relationship maintenance, our clients can rest assured that their strategic alliances with key press will lead to thoughtful, propulsive coverage.

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Public Relations

We know who to talk to, what to talk to them about, and are driven by results. Just ask our clients who have appeared in Vogue, the Washington Post, Women’s Health, OWN, and CNN.

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Profile Raising

By positioning clients as thought leaders and innovators in their industry, we elevate awareness around our clients and the work that they do in ways that audiences respond to positively time and time again.

WHO WE'VE WORKED WITH

Here are some of the clients we’re honored and lucky to have worked with to tell their stories.

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Our Team

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MEREDITH FINEMAN | FOUNDER & CEO

Meredith’s multi-faceted experience as both a writer and publicist laid the groundwork for what she cares the most about now: helping business leaders of today and tomorrow step into the spotlight they’ve earned with confidence and poise. With a special passion for teaching women the fine art of bragging, Meredith’ sharp insight into the worlds of business and entrepreneurship are often tempered by an only slightly unhealthy dose of humor. Her work has been published in the Harvard Business Review, Forbes, FastCompany, and more.

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McLean Robbins

Director of Content

McLean's a strategic mastermind, planning and overseeing marketing and branding efforts for FinePoint's clients across print, digital, and beyond. A noted luxury lifestyle writer for publications like Robb Report, her perspective on positioning and storytelling is driven by a holistic approach towards how to cut through the noise to get yourself both heard and understood.

Renee Kelly

Lead PR Consultant

Renee's 12 years of experience in PR and media relations are unparalleled; starting her career at National Geographic, she's worked with the American Red Cross, NPR, and more. Her background, in particular with large-scale campaigns, is a major FinePoint asset; for instance, she was instrumental in coordinating the CNN/Red Cross telethon for victims of the 2010 earthquake in Haiti.

Kylie Kagan

Social Media

Kylie's work with brands like Weight Watchers, John Frieda Hair Care, and The American Red Cross has spanned digital strategy, client relationship management, and more — but her expertise in social media, in particular, is what makes her FinePoint's Twitter lead. When not manning the Twitter cannons, she's scouring the internet for the latest in digital trends.

Hailey Robbins

Social, Web, and Digital Media

Hailey is FinePoint's Digital and Social Media and Website extraordinaire. Hailey has a degree in Broadcast Media from Wake Forest University and has been featured on ESPN, CBS Sports, and Booz Allen Hamilton. Hailey has also worked with Puma, Discovery Channel, Universal Pictures, JuliB, Forbes Travel, AOL, Mervis Diamond Importers, MICROS eCommerce and dozens of other major media outlets.

ONPOINT

Global Rising: Emerging PR Markets from Around the World

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While the US has long been a powerhouse of technology and advancing various markets at warp speed, technology-focused public relations is still considered an emerging market in much of the world. These regions, specifically SouthEast Asia, have just begun to see how tech-savvy communications skills and traditional PR tactics can be the key to unlocking these markets.

Various countries within SouthEast Asia, such as Myanmar, Singapore and Thailand, have been able to use public relations to not only boost the image of these areas, but the economy as well.

Click here to read more of PR Week’s Diana Bradley’s article of new regions embracing new methods.

7 PR/Media Relations Rules to Break

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According to PR Daily’s Dorothy Crenshaw, breaking certain rules within PR and media relations could actually benefit you and your business. As she puts it, “Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception, but no PR or media relations “law” is ironclad. 

There are times when you might need to break the rules, or at least shake up PR industry convention when it comes to dealing with the press.”

To read her list of rules can be bent in your favor, check out PR Daily here.

The FinePoint Five: Jen Nedeau (Senior Director + External Communications and Marketing Director at Bully Pulpit Interactive)

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Twitter: @JenNedeau

Check out Jen’s website here

FinePoint: Plug us in: Who are you? What do you do?

Jen: Jen Nedeau: Senior Director + External Communications and Marketing Director at Bully Pulpit Interactive. Yes, those are two distinct job titles. I manage a team, run client accounts, oversee advertising budgets and digital campaigns for non-profits, political campaigns, publishers and more. I also help BPI tell it’s story to the press and market case studies about our work. When you work at a growing company like BPI, you get to wear a lot of different hats, which is fun and keeps you busy.

FinePoint: What is the best piece of advice you’ve ever given and/or received?

Jen: Best piece of advice I’ve received: Sometimes you have to do your own PR. When it comes to telling your story to internal stakeholders it is important to measure and track your own KPI’s.

Best piece of advice I’ve given: No matter what job you have, you won’t be guaranteed to have a great boss or always have great clients, but you can guarantee that you will do good work no matter the situation.

FinePoint: What do you eat for breakfast?

Jen: Coffee, cottage cheese, blueberries, coconut water. Need my protein and caffeine in the morning!

FinePoint: Where do you find you get your best work done?

Jen: Friday nights when everyone has left the office. Sad, but true.

FinePoint: Send us a desk “selfie!”

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Want to be featured in The FinePoint Five? Click here

The FinePoint Five: Marty Marshall (Co-Founder of DC to BC)

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Marty’s Twitter: @MartyDCtoBC

DC to BC’s Twitter and Website

FinePoint: Plug us in: Who are you? What do you do?

Marty: Marty Marshall, Co-Founder DC to BC / Trillectro Music Festival

FinePoint: What is the best piece of advice you’ve ever given and/or received?

Marty:  “Act like you’ve been there before.” – High School Football Coach.

I think it translates well everywhere.

FinePoint: What do you eat for breakfast?

Marty: Oatmeal.  Granola. Banana.

FinePoint: Where do you find you get your best work done?

Four Daughters Kitchen

Manhattan Beach, CA

FinePoint: Send us a desk “selfie!”

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Want to be featured in the FinePoint Five? Click here

 

 

PRESS

CAREERS

EXECUTIVE ASSISTANT

FinePoint is currently seeking an experienced Executive Assistant to join the team. The EA will act as a gatekeeper, ensuring that the Executive stays on track on a day-to-day basis. The ideal candidate is an extremely poised and proactive creative thinker.

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PR ASSOCIATE

FinePoint is currently seeking a part-time PR Associate who can work in-office two to three days a week. The perfect candidate will be a self-starter who is organized, passionate, and highly resourceful. Prior PR experience, writing ability, and a sense of humor are essential.

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GET IN TOUCH

Contact Info

  • 509 7th Street, Washington, DC, 20004
  • NY: 646.504.0631 | DC: 202.654.7015
  • info@finepoint.co