FIND YOUR VOICE.

PERSONAL BRANDING

MEDIA RELATIONS

PUBLIC RELATIONS

PROFILE RAISING

WHO WE ARE

FinePoint exists at the intersection of personal branding, media relations, public relations, and profile raising. We push past the usual PR industry tactics to craft platforms for established leaders and upcoming stars that empower them to take control of their voice and their story.

We’re especially passionate about working with women in these roles — current and future female CEOS, founders, and game changers — to arm them with the tools they need to showcase their accomplishments and vision with personal brand and media strategies.

Our approach is simple: championing great people and the great work they do.

Click on the logos below to read some of the press coverage on FinePoint.

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WHAT WE DO

Personal Branding

From managing large-scale social media accounts and campaigns to developing long-term strategic plans for growing your brand’s presence, our expertise gives clients the opportunity to take control of their story and how it’s told, online and off.

Public Relations

We know who to talk to, what to talk to them about, and are driven by results. Just ask our clients who have appeared in Vogue, the Washington Post, Women’s Health, OWN, and CNN.

Media Relations

Our strong background in print and television means that from pitching to relationship maintenance, our clients can rest assured that their strategic alliances with key press will lead to thoughtful, propulsive coverage.

Profile Raising

By positioning clients as thought leaders and innovators in their industry, we elevate awareness around our clients and the work that they do in ways that audiences respond to positively time and time again.

WHO WE WORK WITH

We’ve worked with individuals that span both industries and expertise; below are a few examples.

For more specifics, please inquire.

  • Worked with several celebrities on business-centric press

  • Helped establish a consistent voice aside from one surrounding creative endeavors, but also as a multifaceted entrepreneur

  • Coached celebrities, particularly women, on how to assert their achievements that go behind the typical Hollywood tropes

  • Worked with individual to determine voice apart from political career

  • Performed outreach on behalf of several individuals to create his and her own personal brand, one in technology and one in nonprofit

  • Revised personal materials of both individuals to reflect current career changes, and create a cohesive storyline for the professional changes

  • Secured speaking engagements in the new areas of interest

  • Secured TV spots to discuss how a political career or post affected the sector she is now in

  • Performed outreach to large media outlets that cover technology, but also be sure to create a cohesive personal profile for this tech leader who was previously quiet about himself

  • Spent strategy sessions brainstorming and discussing how to brand said leader, with the intent to have all voice and content surrounding him and his achievements

  • Secured panel speaking engagements for said visible person, and spent time surrounding media training and how to effectively deliver a strong message

  • Helped brand several well-known startup leaders, particularly in technology

  • Worked with the founders to create a cohesive personal message, but also to stand out from other leadership in his or her fields

  • Worked with women leadership in technology to “brag better” and how to properly assert personal accomplishment

  • Helped a wellness celebrity with her personal branding and messaging

  • Secured a nation-wide column on wellness and diet

  • Performed outreach to promote her two books and supported more traditional print press outreach performed by the publishing house to establish a dynamic personal brand

  • Coached the wellness expert on interviews and secured commentary in print and on TV

  • Worked with public affairs leadership to establish voice and consistent content that is on-brand, while staying within the confines of public affairs and its limitations with visibility

  • Worked with the leader of a public affairs firm to tailor his image for purposes of business development and Washington visibility

  • Worked with a separate public affairs professional to tailor her image to one that she could use to leverage in her career

A few companies we’ve worked with, too:

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ONPOINT


Below are several of the latest articles from our blog, OnPoint. To read more, click here.

  • Does it Pay to Be Liked?
    Does it Pay to Be Liked?

    For a recent piece in Entrepreneur, VP of Corporate Marketing Katie Jansen discussed some reasons we should all let go of wanting to be liked in the office. "You don’t…

  • #DCWIT2015
    #DCWIT2015

    To no one's surprise, #DCWIT2015 was a smashing success. The smart & stylish women of the DC tech scene were treated to an open bar, delicious cake, gift boxes, a…

  • The Hub Takes Five Minutes With Meredith
    The Hub Takes Five Minutes With Meredith

    The Hub recently chatted with Meredith to get the scoop on her career, FinePoint, and what's in store for the future of public relations. Among other gems, she shares: "In…

  • Meredith Fineman on Krystal Clear: Brag, Ladies!
    Meredith Fineman on Krystal Clear: Brag, Ladies!

    Meredith appeared on Krystal Clear on msnbc to talk bragging, self-promotion, and surrounding gender issues. Elizabeth Plank joins Fineman and Ball for a lively, intelligent conversation. Watch the full clip…

TESTIMONIALS

FinePoint is the expert when it comes to women, personal branding, and “career PR.” I asked FinePoint for some help with growing my email newsletter. In one call, they gave me a list of suggestions that I put into action and I saw 15% subscriber growth immediately – as a direct result of FinePoint’s recommendations. You would be wise to hire FinePoint.

Nisha Chittal

FinePoint truly understands the challenges that Founders face in sharing their stories and developing their personal brands.  As a Founder, I just don’t have the time to understand the effectiveness of all the different media channels but FinePoint’s strategies have helped me stay focused and hone my voice as a social entrepreneur and thought leader.   Meredith took the time to truly learn about my passion, my ideas, my vision and developed a strategy that was completely customized to my needs.  She’s easy to get in touch with, fast with feedback, honest, and really fun to work with.  Developing a personal brand and putting yourself out there in the media can be unnerving, but FinePoint has done an incredible job of guiding me through the process.

Jeff Denby

As a business owner, I often let my voice get drowned out by my businesses voice. FinePoint helped me find my voice, and identified the right places to showcase that voice. As a marketing professional, it’s often easy to take for granted that we need to market ourselves. FinePoint reminded me that my voice, as an entrepreneur, is important to the success of my business. Personal branding is a fine art. It’s a balancing act of showcasing your passion, talent and not sounding like a jackass. Both my company and I are better for FinePoint’s guidance and direction to help develop that voice.

Megha Desai

Finepoint PR worked quickly and tirelessly to secure fantastic coverage for Art All Night and worked with me as Founding Director to craft a compelling message.

Meredith is a consummate professional who understands her clients’ specific needs. A complete joy to work with, I would hire Meredith and Finepoint again and again.

Ariana Austin

FinePoint’s ability to take my words and polish them up for publication was a critical component to our strategy to elevate my brand. FinePoint knows how to craft brilliant thought leadership pieces that get you noticed. As well, Meredith’s got her finger on the pulse of the latest stories and is always thinking of angles to get you involved.

Naama Bloom

OUR TEAM

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MEREDITH FINEMAN

Founder & CEO

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RENEE KELLY

Lead PR Consultant

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JUSTINE MCCARTHY

VP of Communications

Kelly Miller

KELLY MILLER

Social, Web, and Digital

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MCLEAN ROBBINS

Director of Content

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KATE GARDINER

Director of Digital

CLIENT PRESS

Our clients have been featured in a range of press entities:

To view our complete press archive, click here.

GET IN TOUCH

718 7th Street NW, 2nd Floor, Washington, DC 20001

646.504.0631

info@finepoint.co

© FinePoint 2014. All rights reserved.