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WHO WE ARE

FinePoint exists at the intersection of personal branding, media relations, public relations, and profile raising. We push past the usual PR industry tactics to craft platforms for established leaders and upcoming stars that empower them to take control of their voice and their story.

We’re especially passionate about working with women in these roles — current and future female CEOS, founders, and game changers — to arm them with the tools they need to showcase their accomplishments and vision with personal brand and media strategies.

Our approach is built on one simple principle: championing great people and the great work they do.

WHAT WE DO

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Personal Branding

From managing large-scale social media accounts and campaigns to developing long-term strategic plans for growing your brand’s presence, our expertise gives clients the opportunity to take control of their story and how it’s told, online and off.

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Media Relations

Our strong background in print and television means that from pitching to relationship maintenance, our clients can rest assured that their strategic alliances with key press will lead to thoughtful, propulsive coverage.

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Public Relations

We know who to talk to, what to talk to them about, and are driven by results. Just ask our clients who have appeared in Vogue, the Washington Post, Women’s Health, OWN, and CNN.

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Profile Raising

By positioning clients as thought leaders and innovators in their industry, we elevate awareness around our clients and the work that they do in ways that audiences respond to positively time and time again.

WHO WE'VE WORKED WITH

Here are some of the clients we’re honored and lucky to have worked with to tell their stories.

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Our Team

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MEREDITH FINEMAN | FOUNDER & CEO

Meredith’s multi-faceted experience as both a writer and publicist laid the groundwork for what she cares the most about now: helping business leaders of today and tomorrow step into the spotlight they’ve earned with confidence and poise. With a special passion for teaching women the fine art of bragging, Meredith’ sharp insight into the worlds of business and entrepreneurship are often tempered by an only slightly unhealthy dose of humor. Her work has been published in the Harvard Business Review, Forbes, FastCompany, and more.

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McLean Robbins

Director of Content

McLean's a strategic mastermind, planning and overseeing marketing and branding efforts for FinePoint's clients across print, digital, and beyond. A noted luxury lifestyle writer for publications like Robb Report, her perspective on positioning and storytelling is driven by a holistic approach towards how to cut through the noise to get yourself both heard and understood.

Renee Kelly

Lead PR Consultant

Renee's 12 years of experience in PR and media relations are unparalleled; starting her career at National Geographic, she's worked with the American Red Cross, NPR, and more. Her background, in particular with large-scale campaigns, is a major FinePoint asset; for instance, she was instrumental in coordinating the CNN/Red Cross telethon for victims of the 2010 earthquake in Haiti.

Kylie Kagan

Social Media

Kylie's work with brands like Weight Watchers, John Frieda Hair Care, and The American Red Cross has spanned digital strategy, client relationship management, and more — but her expertise in social media, in particular, is what makes her FinePoint's Twitter lead. When not manning the Twitter cannons, she's scouring the internet for the latest in digital trends.

Hailey Robbins

Social, Web, and Digital Media

Hailey is FinePoint's Digital and Social Media and Website extraordinaire. Hailey has a degree in Broadcast Media from Wake Forest University and has been featured on ESPN, CBS Sports, and Booz Allen Hamilton. Hailey has also worked with Puma, Discovery Channel, Universal Pictures, JuliB, Forbes Travel, AOL, Mervis Diamond Importers, MICROS eCommerce and dozens of other major media outlets.

ONPOINT

Moving Up In Your PR Career

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According to PR Newser, it’s already been established the fact that the industry has a high turnover rate; on Friday, Laurent Lawrence of the PRSA gave us some very solid theories regarding the why behind that fact.

Yet we’ve also heard from both younger readers who find it difficult to break into the field and from college grads who can’t seem to find the right position due to a perceived lack of experience.

We spoke to Courtney Lukitsch, principal and founder at Gotham Public Relations, to learn more about how she approaches the hiring process and what she thinks young, ambitious professionals need to do to advance.

To read more of this PR Newser article, click here.

 

Set Expectations Early or Risk the Disappointment

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According to PR Daily, The most important meeting an agency has with a new client is the agency-client expectations meeting.

If, during that meeting, the agency team and client team aren’t as upfront and transparent as humanly possible about their expectations for each other, then expect any honeymoon period to be short-lived and divorce to follow. If, during that meeting, the two sides cannot hammer out agreement on what success looks like, run, don’t walk, away.

Throwing good money after bad is almost always a losing proposition. The temptation is always to try to justify and preserve the time, money, blood, sweat and tears an agency may have poured into the client acquisition process. Heck, we’re not going to throw away all that hard work just because our expectations don’t jive with the client’s, right? Wrong. Moving forward when the two sides are worlds apart benefits no one.

Read more on setting realistic expectations, here.

 

Four Ways to get a Reporter to Pay Attention to You

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On PR News Blog, Diane Shwartz says: “Back in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone.  If only today’s reporters had time for telephonic activities. Surprise: they do! And they will take your call if you lay the groundwork first. They won’t take your call if you have nothing new or interesting to tell them.  Now, this is assuming you want to talk to a reporter on the phone, as opposed to just emailing them, liking their Facebook Post, or tweeting them from afar. Let’s assume that a journalist-PR relationship is strengthened by some human interaction.

The concept is simple yet may feel out of reach in today’s always-on media environment: reporters will pay attention to you if you pay attention to them.”

To read the rest of this article and the four ways to get a reporter to pay attention to you, click here.

 

The Future of Digital Marketing = PR

According to MarketingProfs Gerald Heneghan, Industry commentators have been keen to sound the death knell for traditional SEO in the wake of recent updates (and full-on algorithm switch-outs) from Google.

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It’s arguable that they have good grounds to make such dramatic claims. In its never-ending battle to have its search spiders behave more like humans, the big G has increasingly moved away from rewarding those who tick the boxes on technical elements and has instead placed a growing emphasis on social signals and quality content.

For more of this article, click here

 

PRESS

CAREERS

EXECUTIVE ASSISTANT

FinePoint is currently seeking an experienced Executive Assistant to join the team. The EA will act as a gatekeeper, ensuring that the Executive stays on track on a day-to-day basis. The ideal candidate is an extremely poised and proactive creative thinker.

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PR ASSOCIATE

FinePoint is currently seeking a part-time PR Associate who can work in-office two to three days a week. The perfect candidate will be a self-starter who is organized, passionate, and highly resourceful. Prior PR experience, writing ability, and a sense of humor are essential.

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GET IN TOUCH

Contact Info

  • 509 7th Street, Washington, DC, 20004
  • NY: 646.504.0631 | DC: 202.654.7015
  • info@finepoint.co